She's the new face for their summer campaign. They will be featuring a print campaign and a commercial of her wearing pieces from H&M's summer collection inspired by her style.
"I've always like H&M's focus and fun and adorable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements--fire, water, earth and wind. It was a beautiful shoot on a tropical Island. (The Bahamas) It felt more like making a video than a commercial," says Beyonce
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